“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.”- Calvin Coolidge
If there is one lesson I’ve learned as a small business owner during these uncertain economic times, it is to press on. The key, of course, is to know where to press.
Expend too much energy in the wrong direction and you, like explorers in the days of old, may end up far from your intended destination. Try to hunker down and conserve energy for too long and you’ll never get back on your feet. The art of pressing on is a delicate interplay – a balanced oscillation – of gaining perspective and taking ground.
The wonderful thing about pressing on is that there is no excuse for not doing so. You are talented enough. You are clever enough. You are smart enough.
Press on, my friends, press on.