Why are the simplest things frequently the most influential? I was reading Dr. Seuss to my sons the other day and I couldn’t help but be impressed by the simplicity of his bestselling book, Green Eggs and Ham, a simple book that is, incidentally, one of the best-selling children’s books of all time!
Seuss wrote the book after his publisher, Bennett Cerf, bet him $50 that he could not write a book using only fifty different words. Seuss won the bet, using only the following words:
Not only did he write the story using fifty words, all but one of the fifty words are monosyllabic. Isn’t that wonderful?
I find that much of my job as CEO of several small business involves helping others to find ways to get the job done, the point across, the product to market, and so on, more simply. When asked why I advocate keeping things simple, I am quick to reply that complicated is expensive, overly-complex is confusing and confusion stops everything.
Every one of us is involved in bringing order out of chaos. Whether you work in marketing, sales, accounting or human resources, your effectiveness depends upon your ability to turn something messy into something presentable. Those who lack that ability are wise to find ways to develop it. So doing can increase your value to your employer, to your family and to the world, exponentially.
I am generally suspicious of people who use big words to dazzle others. They are more often than not trying to hide the fact that they don’t actually know what they’re talking about. Likewise, I am slower to warm up to those who have not taken the time to distill their thoughts and ideas than I am to someone who has obviously thought the matter through to the best of their ability.
That said, you must take care not to over-simplify. Rarely are things black-and-white; the key is to make things as simple as they are, not simpler. There is a sweet spot in every situation. Get to know it and you will lead an influential life.
Longfellow once said: “In character, in manner, in style, in all things, the supreme excellence is simplicity.” I am inclined to agree!